Juno Approach to Breastfeeding Success

When reaching for breastfeeding support you’ll find - and possibly feel overwhelmed by - the different options and approaches. Navigating breastfeeding support can be stressful.

We want to be really clear about our approach so you can make an easeful, informed decision around what’s best for you.

Because there is so much more to this conversation than breastfeeding rates, breastfeeding benefits, what to eat and how you *should* feed your little.

We’ll keep this brief, but mighty. Because - the mental load.

We believe early, comprehensive, compassionate care leads to better outcomes.

We view feeding as a learned skill that requires focus, encouragement and support.

We work to support the evolutionary neurobiology of mothers and babies.

We support as hands off as possible, and with the minimum medical intervention necessary.

We stand beside those navigating all forms of feeding - exclusive breastfeeding, exclusive pumping, mixed feeding and formula feeding.

We employ evidence-based, up-to-date strategies.

We respect your wisdom and knowing. We acknowledge both yours and your babies innate knowledge.

We honour your own Maternal Thinking (your way of relating to and protecting your baby in these early, vulnerable years.)

We see your goals, preferences and lived experiences as crucial information. We create highly personalised, clear breastfeeding plans that take it all into account.

We respect you as an active co-creator of your feeding plan.

We understand you know what’s most right for you and your family.

We embed flexibility and grace into feeding plans because we’ve witnessed the way rigidity can create insurmountable pressure. That kind of stress and pressure can lead us further away from a healthy, supported family unit. And we don’t want that for you. So we work with flexibility and grace, with the end game of a healthy and supported family unit.

We hold space and allow time to prioritise your comfort.

We work in a way that fosters a sense of feeling heard and held in your experience.

And we believe so strongly in the role maternal thriving plays in breastfeeding outcomes that we’re written something specifically to that too.

And finally.

We believe your worth as a mother is not at all defined by your ability to breastfeed your baby.

You’re amazing. Right now. As you are.